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Spreading Rumors
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| 1. problem |
Your best friend tells you a secret and makes you promise not to tell anyone. Although you are just dying to tell someone, you don't really want your friend's secret to be widely known. Is there much harm in telling just two people? |
| 2. intuition |
When spreading rumors, our sense is that there is little harm in telling just one or two people. We make them promise not to tell anyone else (in the same way that we promised), and figure it will stop there. Or, if they do tell someone, then the rumor won't spread very far. As we will see below, this is an example of where our intuition is quite poor: rumors spread very fast. |
| 3. math |
You tell your best friend's secret to two people. Now, 4 people know the secret: you, your best friend, and the two people you just told. Let's assume that the two people to whom you told the secret each tell two people, for a total of four new people. Now, 8 people know the secret. If each of the last four people to receive the secret tell two people, eight new people know the secret. After four passes of the secret, a total of 16 people know the secret.
This process continues: the group of people who just learned the secret, each tell two more people. After just ten passes, 1,024 people will know the secret, and after 20 passes, 1,048,576 people will know the secret. After 28 passes, 268,425,456 people know, which is roughly the population of the United States. And after 33 passes, more than 8.5 billion people will know, which is more than the population of the entire planet. The number of people who know a secret doubles after each pass (2, 4, 8, 16, 32, ...). That is, after N passes, 2N people know the secret. This is known as exponential growth. If we assume that each person will act in a similar manner to yourself, we see that the rumor will spread to a large number of people very quickly. |
| 4. summary |
When holding a secret we believe that little harm is done by telling just a few people, since the number of people that know the secret has only increased by a small number. The problem, of course, is that everyone thinks like this, and everyone tells a few people. The number of people who learn of the secret, therefore, grows very quickly, at a exponential rate. Here are a few more surprising examples of the impact of exponential growth.
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